Interview With Jinjiang Ming Wei (CAMKIDS) Shoes And Garments Co., Ltd.

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< p > < strong > enterprise operation is more standardized < /strong > < /p >.

< p > reporter: since December 24, 2012, Jinjiang Mingwei (CAMKIDS) a href= "//www.sjfzxm.com/news/" > shoes and clothing < /a > listed on the UK growth enterprise market. Now, in the past six months, from the listing to the present, what do you think is the most obvious change in the enterprise? What about the CAMKIDS brand strategy planning?

< p > Zhang Congming: listing and financing, this is just a great benefit brought by the listing. We should also see its benefits to other aspects of the enterprise. One important point is that CAMKIDS will enable the enterprise to operate more standardized with the help of a professional and mature British capital market, laying the foundation for the internationalization of CAMKIDS brand, and allowing it to participate in the market competition on a higher platform.

There is no doubt that listing can bring us to a high level, which is a brand new opportunity for enterprises.

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P has been listed for more than half a year, and CAMKIDS shares have risen from 0.88 to 1.3, with a growth rate of 30%-40%.

In stock trading, I find that CAMKIDS's stock is favored by many small and medium-sized investors.

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Shortly before P, our British independent director came to China to investigate CAMKIDS. He visited 10 cities in Harbin, Shenyang, Beijing and Shanghai. They all witnessed the promotion of CAMKIDS brand awareness, and CAMKIDS and small ADIDAS as neighbors' CAMKIDS in many shopping malls were ranked the top three, and many holidays were sales champion of children's products in shopping malls.

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< p > CAMKIDS is striving for the direction of the first outdoor brand of domestic teenagers, and gradually building CAMKIDS CAMKIDS outdoor equipment store and completing the brand upgrading pformation of the family outdoor equipment store.

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< p > < strong > enter the overseas market < /strong > /p >

< p > reporter: what is the current status of CAMKIDS channel? Last year, CAMKIDS has revealed that it will enter the overseas market. Is the plan being implemented now? < /p >

< p > Zhang Congming: now 95% of CAMKIDS camel brand stores are stationed in the top shopping malls in the first tier cities of second tier cities, so that CAMKIDS can quickly become a high-end brand in China.

Next, CAMKIDS will accelerate the development of the third tier market. The so-called third level market refers to the county level market with increasing purchasing power. With the acceleration of rural population pfer to cities and towns, cities and towns will become the next target market of CAMKIDS, especially the three or four line market.

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< p > CAMKIDS has been going on to enter the overseas market.

At present, the company has set up a CAMKIDS office in Shenzhen, which is responsible for the Hongkong store opening plan. In 2014, the first CAMKIDS will meet with you in Hongkong.

Next, CAMKIDS will radiate to the UK market by entering the Hongkong market, and then open the door of CAMKIDS brand Europe and even the global market by virtue of its outstanding performance in the UK capital market.

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< p > < strong > innovation is the vitality < /strong > < /p >.

< p > reporter: in the current weak environment of domestic shoes and clothing market, as the first brand of outdoor equipment for young people in China, how does CAMKIDS achieve leaping development? < /p >

< p > Zhang Congming: the complete product range of CAMKIDS camel can satisfy outdoor consumers' consumption demand for < a href= "//www.sjfzxm.com/" > outdoor shoes < /a > a href= "//www.sjfzxm.com/pioneer/" > dress > /a > fittings.

With pure design, excellent quality and excellent wear performance, CAMKIDS products are widely favored in the market. They have taken the first place in the "2011 annual sales of outdoor sports footwear for young people" released by the Department of trade and industry of the National Bureau of statistics.

Later, it continued to win the honor of "the top 500 Asian brands" and "the ten major brands of Chinese children's shoes".

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This year, we will continue to enhance the R & D team and expand the production line. On the one hand, we will integrate more high-tech projects into our products, such as high-end fabric testing system, functional materials research and development project, etc. P.

Because outdoor products itself is a niche market, products are better than ordinary leisure sports products in terms of material and quality. They need to integrate functionality, comfort and practicality together. This is what we have been working on.

Both CAMKIDS and I believe that good advertising is not as good as product quality.

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