China'S Apparel Needs Professional Development Platform.

If China International Clothing and Accessories Fair is a barometer of China's clothing economy, then the nineteenth CHIC of the 110 thousand square metre walk. Expo At the scene, we can clearly appreciate that the Chinese clothing industry, which has been baptized by the international financial turmoil, is still showing vigorous and vigorous vitality and constantly innovating industrial fashion values.

Chen Dapeng, executive vice president of the China clothing association, told the author that the theme of the exposition is "discovery". It is to guide enterprises and brands to explore and explore the challenges faced by the spanformation and upgrading of Chinese clothing in the next five years in the post financial crisis era.

In the past five years, China's garment industry is facing the most complicated environment and the most difficult problems, but it is also the fastest growing industry in the world.

The most prosperous five years of clothing brand growth. With the acceleration of industrial warming, enterprises have more and more desire to exchange fashion ideas, expand market space and seek innovative ways to CHIC.

The fact that the exhibition of 110 thousand square meters at the Expo was sold out at the end of last year is enough to show that the exhibition is being constructed. brand The strength of Chinese garment enterprises has quietly opened up a new round of competition.

We can see that the famous men's wear hall, which is famous for its brand, is displaying the unique fashion trend with great majesty. The colorful women's wear hall, fine deducing various fashion customs, casual wear exhibition area, romantic personality, dynamic charm, lively and lively children's wear hall, brings together 120 high-end brands. There are more than 1000 clothing brands from 19 countries and regions. They understand the advantages of their counterparts in the Expo exchange, re examine themselves, comb out innovative development ideas, and re understand the essence of market competition. All kinds of exhibitions show vivid expression of the new interpretation of spring's Chinese clothing industry in the spanformation of the urban fashion industry to the political, cultural and economic era.

Once unified business men Being replaced by men's Mens, the performance of men's wear brands in fashion, fashion, and fashion is the mainstream of CHIC2011, which makes people feel that the fashion trend of men's fashion is changing.

For the first time, the exhibition area is over the men's wear hall, and the large special exhibition stands are coming up one after another. Many brands of women's clothing business mode of operation, so that once "small family jade" style Chinese women's clothing business scale rapid expansion. In view of the different consumption needs, more precise and precise service of women's clothing brand, in the Expo to convey the development momentum to the industry, but also let people realize the fierce competition in the market of women's wear brand. At the same time, the flow of women's clothing hall is more than that of other venues, so that exhibitors feel relieved and add infinite pressure.

The return of sports brand to sportswear has increased the number of exhibitors gathered in leisure shops by 20% over the past year. The exhibition hall conveys a sense of compact and restrained, and casual dress pays more and more attention to personality design and the integration of fashion elements and brand culture. This phenomenon not only reveals the fact that Zeng Jin dance has become fashionable at the forefront of fashion, but also makes people feel that after many years of rapid development, casual clothes are in the perplexity stage of upgrading themselves and recreate brilliance.