Wenzhou Clothing Enterprises Increase Investment In "Brand" And "Talent"

This year, Wenzhou

"We have not limited.

Last year, Jordan opened a 500 square meter flagship store in The Dynasty Hotel, Wenzhou. Only window displays were updated every two Monday. A brand new leisure brand came to the fore.

Now, Jordan has nearly 400 brand stores in the country, and these stores are gradually being reorganized into direct stores.

Wenzhou tengxu dress design innovation as a special DNA, to create a unique brand advantage.

"I have introduced 35 excellent designer teams from South Korea, and even invited Armani's main designer to design for us, in order to increase the brand's fashionable gold content."

Tengxu dress chairman Xu Yunxu said.

From the simple introduction of designers to the cooperation with international fashion brand, tengxu clothing design innovation concept, and constantly enhance the connotation and value of the brand.

Since 2002, Jordan has not expanded the production workshop.

In the past two years, their only large-scale expansion is the purchase of a more than 10 thousand square meter building, but this building is all for Jordan employees accommodation and life.

Shen Yingqin said that the future development of the company will only invest in "brand" and "staff".

Indeed, apart from brand efforts, Wenzhou garment enterprises have only grasped "talent" another important factor related to the development of enterprises.

It seems that "recruitment difficulty" has always been considered a stumbling block restricting the development of Wenzhou garment enterprises.

"At the beginning of the year, a large garment factory in Wenzhou wanted to recruit 1000 workers. Although the wages provided were not low, only 100 people were recruited at the end."

"A jeans factory originally planned to recruit 400 workers and eventually recruited only 100 people."

Such reports are common.

But Zheng Chenai, President of Wenzhou clothing trade association, thinks that the biggest problem of Wenzhou's clothing industry is not that it is difficult to recruit workers, but that its profitability is weak.

Recruitment of enterprises is not so difficult to keep up with all aspects of management and welfare.

The key is to strengthen the R & D investment, improve the quality of the whole staff, and improve the value-added of the product.

"Enterprises in the future should let every practitioner, from the boss to the workers, from" workers "to" skilled workers ".

In the past two years, the Wenzhou clothing trade association has made a lot of efforts in this respect.

Last year, 24 training courses were organized, more than 4000 people participated in the whole industry.

The pformation and upgrading of clothing in Wenzhou urgently need to improve the quality of the whole staff.

Wu Zhize, chairman of the news bird group, said: "in the next 10 or 20 years, Wenzhou clothing can rely on the original capital and industrial advantages to continue for a generation.

But if there is no breakthrough, I am afraid the outlook is not so optimistic.

Especially in terms of talent, if there is not enough attraction to attract talents, the original advantages of Wenzhou clothing will be less and less obvious.

Over the past two years, a lot of processing and foreign trade clothing enterprises in Wenzhou have regained their brand names, and entered the clothing consumption market through agency or cooperation.

Wenzhou Yu Xuan Clothing Co., Ltd. is one of them.

After six years of OEM processing for a children's clothing brand in Italy, they joined the company to run children's wear brand.

In addition to investing 40% (cash), Italian company has authorized all brands and intellectual property rights to be free for the new company.

It is also understood that at present, a number of OEM enterprises such as Qiao Peng clothing, Kuai Shuai dress, Greenland clothing and so on in Wenzhou have begun to operate new brands.

Comment: Wenzhou garment enterprises are reclaiming brand to innovate continuously.