Prada Expects To Sell Three Times In China.

2011/10/28 16:43:00 26

According to Italy fashion house Prada (Prada) executives,

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The house foresaw its strong sales growth in China and will double three times in the next few years.

Carlo Mads, vice president of Prada, said the luxury market will not closely follow the weak economic situation, and Prada's sales in Asia, especially in China.

increase

Be confident.

In the next 2 to 3 years, Prada is in China.

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The volume is expected to increase by 2 to 3 times.

"About 40% of our business comes from Asia and maybe 50% next year," said Mr Metz.

I think China's economy will not be seriously hit by the global financial crisis. "

He said Prada is confident in China because there is strong demand in the Chinese market, and China has the ability to increase investment in some places, such as infrastructure, which provides a prospect for business growth.

According to relevant media reports, as of the first 6 months of July, the total sales volume of mainland China, Hongkong and Macao reached 223 million euros, up 38% from the same period last year, accounting for 20% of Prada's total global revenue.

Mr Ma adds that the underdeveloped South American market is a growth potential.

In September this year, Prada's Miu Miu clothing manufacturer in Milan announced that profits in the first half of this year increased by 74%, exceeding the expected value.

The company said it would plan to set up a new retail discount store.