Most Japanese Brands Stop Shopping.

Since last year, women's wear brands have been stationed in downtown shopping malls, but the momentum is stagnant.

In November 2009, ufuf Grils was stationed in Osaka big pill.

Last year, the department stores followed suit and actively recruited brands.

Although some brands actively moved to many shopping malls and increased sales through this move, most other brands did not achieve the goal of increasing sales volume, and finally stopped planning.

A brand dealer stationed in the department store in Osaka said that the environment of the shopping mall could not reflect the characteristics of each brand, which was the fatal shortcoming of investment in the shopping mall. The standard area of the SC brand store store in the outskirts was 132 square meters, while the department store could only provide 1/2 of the area, and the boundary of the store with the next store was vague, so it failed after entering the first shopping mall.

Another businessman said that he did not consider entering the mall at present.

At the press conference, a number of shopping malls were approached, half of which were stationed in the new store construction plan last autumn. But for now, its sales in the store show two wins and two defeats. The brand also said it would not consider adding new stores in the future.

Most brands do not consider continuing to enter the mall because sales are not significantly improved.

Recently, in order to attract young consumers, improve the atmosphere of shopping malls, and enhance the fashion of shopping malls, the shopping centres that attract brands have been attracting more and more flexible ways to cooperate with brands to carry out various marketing and promotion programs, and gradually increase the flow of shopping malls.

Experts suggest that shopping malls should also meet the new needs of brand stores in their efforts to pform and rebuild their image.