Bosideng Ends The Business Of Children's Wear, And The Down Jacket Is Still The Core.

It is reported that in order to reduce dependence on down garments,

In recent years, it has actively expanded the business of men's and women's wear and children's clothing, and has become a multi brand carrier.

But in March, the company adjusted its business structure and quit some of the smaller non down businesses, which sold only 1 years of children's clothing business.

The press release pointed out that Bosideng pferred the 51% equity interest of Rambo company to Rambo management level in March 31st, which was priced at 10 million 400 thousand yuan, equivalent to the cost of Boston's acquisition of the shares in 2011.

Rambo star has children's clothing brands such as tinkling cats and big eye frogs. As at the end of September last year, the turnover in the first half of this year was 48 million yuan, accounting for nearly 2% of the current turnover.

It is worth noting that Bosideng from acquisition to sale.

The rights and interests were only 1 years away, and the investment amounted to 100 million yuan at that time.

In March 15th last year, the company formally announced that it had a 51% stake in Rambo by means of capital raising and expansion, and invested a total of 100 million yuan. The ambitious plan was to open 150 to 200 stores a year and increase the number of outlets to 2000 in 2015.

In addition, the company also decided to terminate the "ROCAWEAR" business of the street fashion brand, which has a turnover of 3 million yuan in the first half of the fiscal year, accounting for less than 0.1% of its revenue.

Bosideng set up a joint venture in 2009 to promote the sale of ROCAWEAR brand in Greater China.

Bosideng accounted for 78% of the equity and provided HK $80 million loan to the company.

Chairman Gao de Kang explained in the press release that the company will continue to implement the strategy of "four seasons" development, referring to the "adjustment of the business to make the company more able to concentrate resources and effectively put resources into a more large-scale business."

However, some analysts said that although the business that was terminated was of a smaller scale and had little impact on short-term sales and profits, many attempts at new businesses were unsuccessful and questioned the executive ability of the management.

The statement means that the group will continue to

Focusing on Bosideng men's wear and JESSIE women's clothing business, we focus on resources to actively develop men's and women's wear business segments, and strive to explore more mergers and acquisitions in line with the direction of group development, actively expand non feather down business, enhance group profitability, and create greater value for the East of the stock market.