Erdos Brand Building In Nanjing

< p > 2012, China's < a href= "//www.sjfzxm.com/news/index_c.asp > > cashmere industry < /a > first brand Erdos entered Nanjing for twenty years! < /p >

In the past 20 years, Ordos has completed the development, integration and upgrading of the cashmere market. By virtue of its unique source of Nanjing and its strong brand awareness and unique marketing concept, it has created a great commercial miracle in Nanjing market, which has affected the whole generation's consumption in the changeable market background.

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In the past 20 years, Ordos and Nanjing consumers have gone all the way to witness the resplendence of P.

Starting today, a series of reports will open the question mark for the people of Nanjing and reveal all the secrets behind the Nanjing phenomenon in Ordos.

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< p > < a href= "//www.sjfzxm.com/news/index_f.asp" > Erdos cashmere sweater < /a > from Dongsheng, Inner Mongolia. Now it has grown into a well-known brand known. Erdos cashmere products are also symbols of quality and representatives of elite status.

When he first entered the Nanjing market 20 years ago, it came from a place with almost no name and a nameless brand.

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"P > the dominant position in the knitting market is woolen sweater. Even the heads of the knitted department in some department stores will issue the question:" there are more than 100 woolen sweaters, and what is your woolen sweater selling more than 1000 yuan? "Erdos has begun a difficult market journey from the spread of the cashmere sweater is not a cardigan.

Cashmere products, known as soft gold, have gone through a period of uneasy market starting from appearing in the market to being accepted by people.

Here, Ordos not only acts as the leader of the industry, but also makes great efforts to popularize the knowledge of cashmere and to purify the market.

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Ding Ming, general manager of Erdos Nanjing company, took over the company in 2000. P

He recalled that when Erdos cashmere sweater entered the Nanjing market, the first sales point was at that time, the most high-end a href= "//www.sjfzxm.com/news/index_p.asp" in Nanjing, Jinling Hotel, /a shopping mall, and the price of nearly 1000 yuan was indeed a high spire consumption.

In the past 20 years, the consumption of Erdos from five star hotels in Nanjing market has become a household word now. The annual sales volume has risen from 1 million 200 thousand at the beginning to 60 million now.

The sale of single store and single cabinet is even more amazing: in 2003, Ordos cashmere sweater sold in Nanjing Jinying Xinjiekou store exceeded 10 million. After this milestone, after experiencing many twists and turns such as financial crisis, Ordos's single store sales in Golden Eagle shop in Xinjiekou still rushed to 15 million, and wrote a legend about Nanjing market and cashmere industry.

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The process of cashmere sweater entering the common people's family is actually the process of Erdos people meticulously shaping the brand to maintain the market. P

What are the stories behind the Nanjing legend of Ordos cashmere products? Please continue to pay attention.

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