By Creations Lets Italy Factory Produce OEM

< p > By Creations makes the OEM of Italy factory, the main character of this disruptive activity, is WEG, the fashion group in Italy Reggio Nell Emilia Carpi, has been engaged in fashion consulting service for thirty-three years, and owns five companies.

The parent company WFG is a flag bearer made in Italy. In cooperation with Italy's domestic and foreign fashion brands, it provides design and research materials and marketing services to these international famous companies, and participates in garment design, production coordination and quality control, logistics management and product sales of knitted sweaters.

KeyArt is a pillar company that is less than a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear brand < /a >. The company has many first-line brand authorization. Meanwhile, Progetto Marchi Moda brand fashion project, which was born under the cooperation of WEG fashion group and Crisden group, mainly produces and sells private brand and authorized brand accessories (including bags, belts, leather goods, accessories, etc.).

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< p > the whole group's outsourcing work is handed over to the Container 99 company, which has offices in Shanghai, Hongkong and Guangzhou (headquartered in Italy Carpi), producing high-end clothing for Italy famous brands and European brands, providing production resources and production technology support from China to cooperative customers, from the original development to the imported style, and then organizing production to provide customers with a comprehensive one-stop service.

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The trump card of P Container 99 is the communication between Italy and China. It has been in China for more than ten years. Container 99 has played a decisive role in the cooperation with Chinese partners. Now she has been selected as the interlocutor of the new brand project.

Speaking of Hengdian group, Hengdian group headquarters is located in Hangzhou, Zhejiang, which is rich and beautiful.

As China's industry tycoon, its core business is mainly in the chemical and pharmaceutical industry, and branches also extend to other industries such as film and television, and of course, the fashion industry.

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< p > Hengdian group's < a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion Business > /a > decided to launch its own brand By Creations (Bai Pin) for the Chinese market, but all the products are produced in Italy.

That is to say, the product is made in 100% of Italy, and WEG and Container 99 are responsible for the whole product tracking: from styling design to original development, from garment production to packaging manufacturing.

In recent days, two fashion managers from China, Albert Zhou Xufei and Kate Jin Xiaoling, have visited the headquarters of the group at Carpi, which is followed up by product director Philip Filippo and production director, Nicoletta Salvagli, in order to understand the development of the first batch of samples that will be selected in the 2012-13 autumn winter series brochure in February, and the whole series will be shipped to China between June and July.

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< p > "for the time being, the brand only develops high-end menswear and the target consumer group is our expanding middle class". Zhou Xufei stressed that there are mainly two markets today: one is the high-end market dominated by the international brand, and the other is the broader low cost and low cost market of the Albert.

But the future belongs to the middle class, because in the next 5-10 years, the proportion of the middle class in China will reach a level comparable to that in Europe and the United States.

These people can not afford the price of luxury goods, but they have a good consumption potential and are willing to moderate consumption for their status symbols.

For this type of consumer, manufacturing in Italy is a guarantee of product quality as well as a synonym for high quality and exquisite sense.

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< p > that is to say, manufacturing in Italy is a brand in itself.

"When we first approached the two managers of the fashion department of Hengdian group, we have told them the cost of production in China, because we have offices in China and can also be produced locally," says Pierluigi Sgarbi, general manager of Container 99. "In Italy, it is obvious that the cost is much higher.

However, according to their marketing strategy, they chose 100% of Italy's manufacturing.

There is no denying that a high added value can be obtained from manufacturing in Italy.

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< p > after the production is completed, the brand will be introduced into the Chinese market by Hengdian group.

"We are working closely with our partners on the issue of style development," Pierluigi Pierluigi continued. "Our design team needs to have a comprehensive comparison in order to develop a series of special styles, styles and sizes," Sgarbi said.

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< p > "compared with your middle class, the Chinese middle class's fashion standard is slightly outdated." Zhou Xufei Albert said, "the most important thing is that we are facing different end consumer groups.

So we chose Container 99 and Wei Ge fashion group as our partners: they have been developing in China for many years, and we are sure that they can keep up with the development trend of China and understand the speed of development and change.

Moreover, they have unparalleled cross cutting experience in the fashion industry: from men's wear to women's wear, from children's clothing to accessories, from Asian production to Italy.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > By Creations < /a > (Bai Pin) brand includes suits, shirts, trousers, jeans, sweaters and fashion accessories.

The target audience is the 30-45 year old white-collar worker, who is becoming richer and richer and willing to dress up better.

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< p > "this is a target consumer group that is growing exponentially." Andrea Bisi, director of sales at Container 99, commented, "the project we are cooperating with the fashion business department of Hengdian group has its foresight and focuses on the future."

Our target consumer group is today's 20-25 year old youth.

In the next five years, this group will expect higher quality life and huge consumption potential, which coincides perfectly with the target audience we are developing.

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< p > Hengdian group has invested ten million euros in the project for project promotion (advertising, website) and retail support.

On sale, the brand will initially be on the flagship store at Hangzhou Tower, and will also be sold online based on modern B2C's consumption strategy.

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< p > "our type of customers are usually familiar with high-tech products and are accustomed to shopping online." Albert Zhou said, "we started from men's clothing because the market is not yet saturated and there is still a lot of room for profit, but our project will also be involved in women's wear and children's wear market in the future.

From this perspective, cooperation with Container 99 and viger fashion group will be very important. "

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