US Group Micro Profit Group Last Year To Release Profit Curse

< p > has been regarded as the group buying of the burning industry, can it lift the profit curse in 2014? A few days ago, the US group C E O Wang Xing first disclosed that the US group network realized the annual "a href=" //www.sjfzxm.com/business/ "micro profit < /a" in 2013, and the annual turnover is expected to exceed 16 billion yuan. < /p >
< p > however, with the rise of the concept of O 2O, B A T (Baidu, Alibaba, Tencent) has entered the Bureau, and the group buying will face big competitors in the future. Is profit going to be in the clouds or in the long run? < /p >
< p > strong > growth or profit? < /strong > /p >
< p > for the annual realization of micro profits, the US group C E O Wang Xiang Nan told reporters that the US group is still in the stage of rapid growth, and now is not the final stage of profitability. "Growth is more important than profit. Although the future competitors must be B A T, they still have to work hard to ensure their growth. < /p >
< p > data show that the US group achieved 140 million turnover in 2010, 1 billion 460 million in 2011 and 5 billion 550 million in 2012. Among them, sales in December 2013 have just broken 2 billion, exceeding the total transaction volume in 2011. < /p >
Fan Kang, a data analyst of group 800, told reporters in Nandu that for group buying websites, especially in the rapid development of mobile Internet and the gradual entry of "a href=" //www.sjfzxm.com/business/ "giant" /a ", profitability is not a top priority, and strategic layout and market share will be more critical at this stage. < /p >
< p > "in terms of profit, in fact, it depends more on the willingness of group buying websites. Group buying websites need to make decisions between making platforms and making profits." He believes that at present, there are two modes of development of group buying websites, one is the development of umbrella type, which belongs to intensive cultivation, that is, intensive farming of every city, making the city's business thorough, profitable or at least a href= "//www.sjfzxm.com/ business/" > maintaining balance < /a >, expanding to other cities, gradually expanding; the other is expanding type, occupying the city first, then reducing the marginal cost by expanding the platform, and finally achieving profitability. < /p >
< p > < strong > the industry tends to be concentrated < /strong > < /p >
< p > the latest figures from group 800 show that in November 2013, the turnover of the US group network, the public comment group and Wo Wo Group was 1 billion 728 million yuan, 1 billion 21 million yuan and 336 million yuan respectively, ranking the top three in the industry, accounting for 81.4% of the total industry in November. < /p >
Fan Kang said that the whole a href= "//www.sjfzxm.com/business/" group buying industry < /a > is the pattern of "2+3+1". The 2 refers to the US group and the public comment. The average monthly turnover is at 1 billion yuan, which is in the first camp of group buying. 3 refers to glutinous rice, wo Wo and handle, the average monthly turnover is about 300 million yuan, and 1 refers to Gao Peng. Although it is lagging behind as a whole, but because of WeChat's drive and pull up, it is also very hopeful that the online service industry will get a seat on the a. "As a whole, these 6 companies have opportunities, especially those who are in a leading position in the US." < /p >
< p > 2013, the overall size of the group buying industry is estimated to be over 35 billion yuan, up 65% from the previous year. It is estimated that the overall scale of group buying will reach more than 50 billion yuan this year. < /p >
< p > fan Kang predicts that this year's group buying market < a href= "//www.sjfzxm.com/business/" > pattern division /a > will be more clear and gradually showing three development trends. The market share of the large group buying platform such as the US, the commented and the glutinous rice will continue to increase. The space of the small and medium-sized flat group buying websites will be further squeezed. Instead, some local community based group buying websites will get some room for development. In addition, B A T is more directly entering the field of group buying, and the competition between them will be more intense around the entry, verification, payment and even development mode. The group buying website will become the front runner and will get more support from resources such as capital and flow. < /p >