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Lack Of Opportunities To Expand The Market: Henan Men'S Wear Chamber Of Commerce Came Into Being

2014/5/25 8:04:00 37

HenanMen'S WearMen'S Wear Market

< p > < span style= "font-size: 12px >" mention Henan women's clothing, many people can say one or two women's trousers brand, but mention Henan men's clothing, few people can tell what brands.

However, the fact is that Henan is indeed a big province for men's clothing production and sales.

In order to develop the brand of Henan men's wear, recently, the men's clothing chamber of Commerce of Henan International Clothing Trade Association came into being.

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< p > < strong > established: < a href= "http://sjfzxm.com/news/index_cj.as" > Henan Mens Dress > /a > home, < /strong > /p >


< p > recently, the men's clothing chamber of Commerce of Henan International Clothing Trade Association (hereinafter referred to as "men's wear chamber of Commerce") was formally established.

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< p > "menswear chamber of commerce is a group based on resource sharing, information exchange, mutual benefit and brand promotion, so as to solve the practical problems of the development of men's clothing brand."

Wang Junjian, the first president of the chamber of Commerce, said at the ceremony.

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< p >, he also said that the men's chamber of commerce is a professional association organized jointly by the Henan provincial council for trade promotion, Henan International Chamber of Commerce Clothing Trade Association and the senior men's clothing brand operators in the industry.

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< p > > "service, coordination, rights protection, bridge and mutual assistance" is the purpose of the men's wear chamber of Commerce. The chamber of commerce should not only serve the men's clothing industry in Henan wholeheartedly, safeguard the legitimate rights and interests of enterprises, urge enterprises to abide by the law, but also work together to build Henan men's wear brand, integrate resources, management and talent advantages, enhance the market competitiveness of local enterprises, and achieve "business associations, friends, business, mutual benefit, building platform, complementary advantages and common development".

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< p > Henan Commercial Daily reporter understands that the men's wear chamber of Commerce has a good foundation for cooperation with more than 200 men's clothing manufacturers in South Korea, Beijing, Guangzhou, Shishi and other places. It also has a good foundation for cooperation with Henan's more than 100 large businessmen, and can provide a good platform for the promotion and display of brands.

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< p > men's chamber of Commerce has the resources of cooperation between the relative banking institutions and Guarantee Corporation, which can solve the financing difficulties for small and micro enterprises. The chamber of Commerce will also provide free legal aid, brand development consultation and communication with the government.

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< p > current situation: Henan men's clothing is not brand, but also lacks the opportunity to "go out". < /p >


< p > mention Henan women's clothing, many people can say one or two women's trousers brand.

Mention of Henan men's wear??


< p > but a href= "http://sjfzxm.com/news/index_h.asp" > fact < /a > is indeed the province of men's clothing production and sales.

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< p > Wu Qingyi, President of the Henan International Chamber of Commerce Clothing Trade Association, told the Henan Commercial Daily reporter that some enterprises have large production and sales volume, that is, they do not have their own brands.

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< p > without good brand and low profit added value is the biggest short board for men's clothing in our province.

"No brand pants are sold for only a dozen yuan or tens of dollars, and brand men's trousers sell hundreds of dollars at a time."

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< p > Wu Qingyi said that the men's wear chamber of commerce not only absorbs Henan's menswear brand, but also has men's clothing in Zhengzhou. There are many famous brands in China, such as seven wolves, nine herdmen, and dancing with wolves.

"Menswear chamber of Commerce will guide and promote members to learn from each other and exchange experiences, and strive to develop Henan menswear brand."

In addition, the chamber of Commerce will lead member units to "go out", such as going to Milan, Korea, etc. to visit, study and inspect the Expo and fashion week.

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< p > the scope of vision is broadened, and the brand must follow the "going out".

Wu Qingyi said that next year, the chamber of Commerce will begin to "exert force" and use the international resources of CCPIT and the international clothing trade association to lead member units to attend the exhibition.

"Relying solely on domestic orders, and then big, can not effectively promote the brand, but if there are foreign orders, it is quite different."

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< p > in addition, Wu Qingyi has a feeling about introducing talents. Henan menswear brand lacks marketing talents and lacks design talents.

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< p > "because of the problem of treatment, < a href=" http://sjfzxm.com/news/index_h.asp "> excellent talents < /a > have been attracted to cities such as North, upper and broad cities. Without talent, there will be no good products and brands, thus forming a vicious circle.

Later, the chamber of Commerce will provide help to member units in this regard.

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