2014 Sales Of Large Retail Enterprises Dropped By Nearly 80%.

According to the statistics of the China National Business Information Center, last year, 50 key large-scale enterprises in China were selected. retail The total number of retail sales decreased by 38 year-on-year, representing an increase of 23 over the previous year, accounting for nearly 80% of the total sample size.

Last year, the total retail sales of 50 major large retail enterprises in China decreased by 0.7% year-on-year, representing a 10.2 percentage point increase compared with the previous year. The total number of retail sales decreased by 38 over the same period last year, representing an increase of 23 over the previous year. In food, clothing While the growth rate of cosmetics and daily necessities continued to slow down, the growth rate of retail sales of gold, silver and jewellery and household appliances also showed a sharp decline, showing a general slowdown.

Negative factors affecting the development of physical retail businesses increased last year. On the one hand, the impact of strict control of public consumption still exists, and the impact of the rapid development of the Internet has not weakened. On the other hand, macroeconomic growth continues to slow down, and the real estate market downturn and other negative factors further increase the difficulty of physical retail enterprises' sales growth.

Compared with 2013, last year, the transformation of physical retail enterprises accelerated the integration of industries. According to statistics, 50 key points in last year Large retail enterprises The number of stores decreased by 11.6% over the previous year, and the decline was 5.5 percentage points higher than in 2013.