Consumers Pursue "Instant Access"

Now consumers want to experience the world at any time.

The new video live technology enables us to learn more about the freshest things in life.

In many forms of online media, video is a very storytelling way, with clear information, vivid image and pleasant audiences.

Especially now, the new video live broadcast enables everyone to become the producer and playmaker of the content. They really have personal media content.

Because Chinese netizens are very keen to socialize and express their opinions on the Internet, online live video meets the needs of consumers for network interaction.

The emergence of Barrage is an early sign that consumers are interested in participating in Internet interaction.

China's electricity supplier "Polish honey" is the use of this kind of instant interaction interest, the video live broadcast and online shopping together.

Of course, the live broadcast has also been introduced into the daily life of consumers.

Household robots have also become another hot spot in the near future. For example, a product called "small fish is at home", users can connect directly to their homes and understand the situation on the spot through their portable devices.

Chinese consumers are beginning to develop the habit of watching online videos, so they are willing to pay for quality video without advertising.

According to the British Mint survey, video is the most popular in China.

Up to 83% of Internet users watch videos on computers, and 73% of them watch videos on tablets.

It is found that 38% of Chinese consumers have watched the paid online video, and 31% of them are interested in trying. This shows that watching the paid video has huge market potential in China.

The independence and freedom of Chinese women in life and finance is further creating a market of "her era".

In product development and publicity for women, marketers are increasingly concerned about women's preferences and needs.

Not only is the traditional cosmetology and fashion industry dominated by women, but more other industries are also making use of the growing influence of Chinese women and marketing from the perspective of women.

Many services in the market are rising to meet the specific needs of women.

For example, China's popular taxi mobile phone has launched a fast night taxi service for women.

Even the mobile phone "Linglong Salon" serves as a virtual community for women aged twenty or thirty.

Modern Chinese women are gaining strength in family finances.

According to the British Mint study, 58% of Chinese mothers said they had full control over family finances.

In terms of consumption habits, women are more willing to accept new lifestyles, and are more eager to try new products and have new experiences, while men are more insistent on what they are familiar with.

In fact, 66% of unmarried men in China now stick to the "no marriage life is incomplete", while only 52% of unmarried women think so. Meanwhile, 48% of single women are eager to travel to unknown places.

Only aim at

Customized products and services will continue to be popular in China.

At the same time, the market expects more independent brands not only of women but also of women.

In 2016, we will see that brands continue to have more opportunities to meet women consumers, who will be willing to follow their own preferences and their spending power will continue to increase.

This is not just about brand products and services that only cater for the needs of female consumers, but also appealed to brands to show their understanding, appreciation and support for women, thereby contributing to the continued growth of "her economy".

Looking forward to the future, the possibility of video live content opens up a new sensory experience and entertainment world for consumers. It is also an effective marketing channel to help brands stand out in the competition.

along with

Better, recording technology will be more advanced, live broadcast will be more interactive, immersion and popularity, for example, camera technology and platform capacity will be improved. The 360 degree live video is expected to become a viable marketing tool in the marketing mix.

Meanwhile, live technology, including mobile phone applications, will be suitable for more mobile devices. Consumers can be both viewers and producers of video.