The Brand Is Also Aware Of The Importance Of E-Commerce Channels.

With the rise of high-end consumption in China, and the implementation of the full channel sales model represented by ZARA, UNIQLO, GAP and other fast fashion brands, the online and offline businesses will sell the same price at the same price. Consumers are more willing to buy the products under the brand line and even the world at the first time on the e-commerce platform. (so when the former apple iPhoneSE was released, Tmall was the new flagship store in addition to its official website.

As a result, glamour began to work with brands to sell some new products for sale in the electricity supplier channel.

"We see that everyone's online shopping is deepening, and the brand is aware of it.

The importance of channel is also willing to provide some new products for the season to platform sales.

Wei Yibo said that as a brand partner, apart from sales, the platform should help build its image.

Every month, glamour will review and evaluate core brands.

And its research on the current hot brands mainly comes from three channels: competitors, including luxury electronic business platforms at home and abroad, offline buyers' stores, and the current popular social networking platform.

In communicating with offline buyers' stores, they find some traditions.

The performance is declining, while light luxury and designer brands are starting to grow.

When the buyers know which brands are selling well, the platform will directly cooperate with them.

Besides, social networking is also a good way to get new brands.

RebeccaMinkoff's popularity in the country is recommended by the fashion columnist, KateZhou.

Therefore, they naturally will not miss the channel of social media gathering a large number of young people.

Based on this, glamour is constantly adjusting to the proportion of all kinds of cooperative brands, and the richness of the brand is also rising.

Luxury brands now occupy 1/3, and the rest are light luxury and designer brands.

In the future, we will also strive to tap more high-quality brands, but still remain niche brands in China.

For example, Valextra, known as the "Italy Hermes" luggage brand, is the highest in Britain.

Brand John Lobb and so on.

By the star effect, these few original brands of branded bags have soared in recent two years.