Jie Jie Peng Longzhi: To Put Consumer Behavior In The First Place Of Strategy

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The 2016 all channels of supply chain management at the tea party on the theme of "Pi flow and experience", Peng Lung Zhi, deputy general manager of Jen Jill, delivered a speech entitled "soft power of product planning to support user experience".

According to Peng Longzhi, Jie Jie's focus is on customers, which is the biggest difference between them and other enterprises.

The focus of retail is naturally the quality and quality of products. But on the one hand, because of the uniqueness of underwear, consumers often have trial wear requirements. Therefore, it is also important for Jie Jie to make good fitting rooms and display modes of goods.

etc.

Brands are different.

In the end, we should seize the demands of consumers and attach importance to consumer experience.

Besides, we should pay attention to adapting to the demand of scenario consumption.

Such as creating experience to provide knowledge for consumers, meeting retail space, and doing inventory management based on short-term attributes of consumers, such as when to predict when goods will be sold out.

On the other hand, in order to win back the young consumers.

It helps consumers visualize the trend of products and attributes; the key words are conducive to customer memory; door-to-door is an important future factor that commodity companies should consider; sharing and exploring, guiding and discovering hidden "commodity relations".

Peng Longzhi also mentioned in particular that 85% of the employees of Jie Jie were 90, so they had strong sense of innovation.

The company pursues pparent data so that every salesperson can understand the commodity planner.

The meeting will focus on the upcoming double channel 11, which will discuss the contents of "how to achieve efficient store allocation in brand entities" and "how to achieve rapid delivery of stores to consumers".