The International Marketing System Is Becoming More And More Plentiful. "China + Peripheral" Clothing Industry Has Become A Climate.

In 2016, the export of China's textile and clothing industry was first down to two consecutive reasons, because the main export market economy was slow to recover and the external demand was weak. The external environment was unstable, the uncertain factors affecting exports increased, the production cost of enterprises increased continuously, and the traditional advantages further weakened; the pfer of industry and products led to the gradual reduction of the market share of China's products in the main market; the depreciation of the renminbi, and the export prices of commodities in the US dollar fell sharply.

The development of textile and garment industry in Southeast Asian countries is very noticeable.

In recent years, despite the plagued by the minimum wage law, production safety risks, infrastructure construction and other problems, Southeast Asian countries have attracted more and more international brands to participate in procurement.

Facing the European and American markets, the competition between China and ASEAN countries, especially Vietnam, remains fierce.

China is still the most important supplier of the textile and garment industry in the United States, and Vietnam's share in the US market continues to grow.

In Asia, Vietnam, Kampuchea, Bangladesh and Indonesia have become the international garment brand's foundry bases, and Vietnam is standing out with the most prominent regional environmental advantages.

In these countries, Vietnam's regional environment is obviously superior to those of other countries.

Vietnam has plenty of electricity, abundant water resources, political stability and relatively high quality of personnel. The efficiency of garment workers is probably 70% to 80% of China, far higher than that of other countries.

Vietnam's textile and garment industry has absorbed about 2 million labor force, and textile and garment has become Vietnam's largest export product.

However, at present, Vietnam has 2 million 700 thousand tons of investment gap in raw materials, and the spinning industry needs investment of 10 million 700 thousand spindles, and fabric production still has an investment gap of 9 billion 150 million square meters.

To support the development of local manufacturers, the Vietnamese government launched the "Vietnam Textile village" mode.

In addition, at present, more international enterprises choose the so-called "China + peripheral" layout in production and marketing, covering the whole purchasing industry chain to Southeast Asia and even Africa.

At the same time, China is the most important participant in the global textile industry, and the development of related industry chains is relatively complete.

Due to slow economic growth and structural pformation,

Price increases, raw material price fluctuations and a series of development pains, China's textile industry is facing challenges at the same time, also stands at the crossroads of future development opportunities.

In response to changes in the international market procurement situation, Chinese enterprises actively "go global" and layout the whole world.

"There is a new trend in the new situation of China's textile and apparel foreign trade, namely, the accelerated pace of international marketing system construction and the active emerging trade mode.

Especially in recent years, enterprises have rapidly expanded their sales channels by setting up overseas offices, R & D centers, Direct stores, and mergers and acquisitions of foreign brands.

In the keynote speech, Zhang Xian, vice president of the China Textile Import and Export Chamber of Commerce, analyzed the 4 forms of "going out" of the current enterprises.

First, set up overseas offices or purchase local trade wholesale enterprises.

Recruitment of local marketing personnel, building a platform for orders, directly from large stores, department stores and brand chain stores and other channels to undertake first-hand orders.

The two is to set up product design and research centers and exhibition centers overseas.

Hire local professional design team, integrate overseas design resources, strengthen style design, keep up with fashion frontiers, seize market opportunities, cooperate with corresponding marketing team, and bring products to the final stage.

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Such as the establishment of research centers in Britain.

Three is to invest in mergers and acquisitions or share foreign mature brands, or overseas registration and promotion.

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For example, Jiangsu cloud bat has bought or registered 6 women's clothing brands in the United States, and over 200 employees in the United States are responsible for design, research and development, and its annual exports exceed 70% of its own brand exports.

Four, some brands that have been successful in the Chinese market have entered the international market.

In foreign countries, through the establishment of Direct stores or stationed in department stores and other ways to carry out international operations, such as Shanghai silk group's LILY, Jiangnan Buyi and other women's clothing brands, as well as Lining, 31st, XTEP and other sports brands.

Industry analysts believe that in the face of downward pressure on exports, the internal driving force of enterprise pformation and upgrading is gradually enhanced, and the pace of "going out" will become more robust.

In recent years, foreign trade export enterprises have actively researched and designed, enhanced the ability of industry integration and value-added services, and made excellent supply chain managers.

For example, in addition to building 5 weaving and sewing factories, the Hai Ling Meng company has developed more than 30 supporting weaving and dyeing factories as cooperative factories, forming a stable industrial supply base and establishing a good reputation and reputation in the customers.

Jiangsu Guotai group tailors personalized service to brand and large customers, and sets offices, sample rooms and orders centers to the downstairs of foreign key customers, so that brand operators can enjoy quality service without leaving home.

Leading enterprises in some industries have made pnational layout of raw materials for processing and production, and built overseas raw material bases such as cotton, wool and chemical fiber, thus stabilizing the raw material supply needed for production.

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